Summary of Central Consumer Protection Authority's Draft Guidelines for Prevention and Regulation of Greenwashing

The Central Consumer Protection Authority (CCPA) is seeking public feedback on Draft Guidelines for Prevention and Regulation of Greenwashing. These guidelines aim to target false or misleading environmental claims in advertisements. Key points include:

• Guidelines applicable to all advertisements, emphasizing no engagement in greenwashing.
• Solicitation of public comments on Guidelines till 21st March, 2024.
• Definition of greenwashing and provisions on deceptive or misleading practices.
• Requirement for disclosures in environmental claims, with specifics on evidence and certifications.
• Clear guidelines on comparative environmental claims, futuristic claims, and credible substantiation.

Key Concepts and Dates:

• Greenwashing: Deceptive environmental practices or misleading claims.
• 21st March, 2024: Deadline for public comments on Draft Guidelines.
• Consumer Protection Act 2019: Section 18 (2) (l) empowers issuance of guidelines.

Potential Exam Questions:

• What is the purpose of Central Consumer Protection Authority's Draft Guidelines for Prevention and Regulation of Greenwashing?
• Explain the key provisions that the Guidelines prescribe for environmental claims.
• How are futuristic environmental claims addressed in the Draft Guidelines?

Aspirational environmental claims should be backed by actionable plans for authenticity and credibility.

Exam Preparation Takeaways:

Understanding greenwashing and regulatory frameworks is essential for consumers and businesses alike. The Draft Guidelines provide a comprehensive framework for ensuring transparency and accuracy in environmental claims, emphasizing evidence-based assertions and credible certifications.